Jane, an advertising account executive, has put together a visual representation of all the brands that she interacts with on a typical Friday from dusk to dawn. Overwhelming!
1. Continue developing your creative material and posting it to your group blog.
2. Read through some of Ogilvy's CASE STUDIES
Through a group post to your group blog describe how you'll evaluate the success of your PS campaign. These are great examples of how an agency summarizes campaigns after they'd been deployed. By reading them, you'll understand the importance of a well-tuned Creative Brief.
3. View some campaigns produced by Ogilvy's CREATIVE STUDIO
They can be viewed by medium or by the type of client. Olgilvy's posted key elements from the campaigns as well as summaries. Learn from the masters!
4. Attend the Dreamweaver Workshop on Friday, May 23 workshop at 10 am in AC1392.
David will walk you through how to post your team's creative assets on our mhccim.com site. You can choose to work from the template that we'll provide or use your own web skillz to create a page that your team will use in your Creative Pitch.
5. Listen to the weekly Podcast (available on Saturdays)
6. Respond to the E-mailed weekly E-Journal prompt from your instructor.
7. Extra credit to students who attend Wednesday's screening of HELVETICA, a documentary film about the font. 4 pm, May 21 in AC1364. FREE POPCORN.
This is the original or "before" DROOD poster for the open-ended play by Charles Dickens.
This is another logo project. I wanted to drop into Photoshop and rework. Add some effects and really make the whole logo pop. I wanted to maybe change the font and incorporate a new color.
I reworked the vector logo in illustrator. Added some new elements to give a good relationship between the text and shapes. I also changed fonts to a more effective sans serif.
I razed and recreated my personal logo and came up with something that I thought was more ....me. It hints at how I work and a bit of my background.
I think this is a more solid cover. The color bars represent the Mercy Corp colors.
A third pass a poster refinement....
Here is my second logo that I want to revise. I will first get rid of the mhcc logo. I will create a better relationship (50/50) with the text and shape. I am going to finish with one logo and multiple color choices. The fonts are subject to change as well. Could turn out to be a complete redo.
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GD236 Portfolio class Updated: Jun 7, 2008
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